![]() is providing the Electronic Service Guide services for the Phoenix Model Market Initiative, built on the company’s robust delivery platform and expanded to include rich media content. Dolby is providing encoding and decoding technology to add key audio features with Dolby AC-4 and is working closely with video delivery expert Harmonic on the implementation of this ATSC 3.0 next generation audio format in their broadcast and OTT workflows.Channel Master, which is based in the Phoenix metropolitan area, will supply a variety of reception antenna products and lend its professional signal evaluation expertise to the Phoenix Model Market project, including development of future products designed to enhance digital TV reception.Additionally, Samsung’s support of ATSC 3.0 applications and online services will facilitate the testing of advanced features for next-generation TVs in the U.S. ![]() Their success in Korea will help Phoenix focus on evaluation of features such as HDR and immersive audio for the ultimate entertainment experience.
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